DTMASS’ focus is on incentive-based scaling, considering both the supply and demand sides of the improved maize seed value chain. The project integrates technical support by CIMMYT’s breeding, socioeconomics, and agronomy experts with the expertise and networks of in-country public and private partners. Concerning supply, DTMASS works with producers and regulatory agencies on seed production, foundation seed supply, and quality assurance/quality control. With demand, focus is on distribution – working with in-country partners to identify and train agrodealers and local farmer networks on the benefits of drought tolerant maize (DTM), conducting outreach on proper crop management, and building marketing capacity for producers and retailers to maximize distribution and sales of DTM.
Funded by USAID, and implemented by CIMMYT, the DTMASS project will achieve its objectives by leveraging in-country partnerships and networks, including with national agricultural research agencies, seed production companies, agro-dealers, and smallholder farmers. The project runs until October 2018, and has presence in Kenya, Uganda, Tanzania, Ethiopia, Mozambique, and Zambia.